Who are we?
VIV THE LABEL is a minimalist luxury petite fashion label, founded in Melbourne Australia in 2023. Inspired by the roman numerals for 5' 4 (V IV), we exclusively design clothing for women who are 5'4 and under. Our aim is to empower petite (aka 'short!') women to feel confident every day with capsule wardrobe items that are effortlessly stylish, high quality and perfectly tailored for their height.
What do we differently?
At VIV THE LABEL, we use petite fit models to ensure that our garments are perfectly proportioned for petite women. It’s not only about height - we adjust sleeve length, armholes, necklines, inseams and overall proportions. We are obsessed with the finer details to ensure the perfect fit for every woman!
We favour quality and sustainability over quantity, with all of our items being manufactured in small runs to reduce waste.
We seek feedback from as many petite women as possible to ensure that we are releasing items that you want and need. We would love to hear from you too!
How do we do it?
Our garments are designed in Melbourne and made at a boutique manufacturer in Melbourne, Australia, with the exception of our knitwear. Our knitwear is designed in Nice, France by our beautiful designer Gee, and expertly crafted by our specialised knitwear manufacturer in China.
We hand-select each fabric to ensure that it is of the highest quality, as well as being functional. We search for fabrics that are breathable, low maintenance, gentle on the skin, low crease and machine washable, where possible. We can proudly say that all of our beautiful knits are machine washable!
We can’t wait for you to try our range!