VIV THE LABEL
VIV | noun

An Australian fashion label specialising in the design and creation of timeless, well-crafted clothing for women 5'4 and under. Inspired by the Roman numerals for 5 and 4 (V IV), the brand exclusively designs for petite women. Known for its use of luxurious fabrics, VIV THE LABEL addresses the gap in the market for petite clothing that fits, flatters, and offers both style and comfort.

  • Flawless fits designed specifically for petite women (5'4 and under)

  • Premium textiles hand selected by Australian founders

  • Free delivery on all orders

  • Free 14 day returns

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  • Timeless Quality

    Our commitment to craftsmanship means we prioritise quality over quantity. Our timeless designs are built to last and will become enduring staples in your wardrobe.

  • Fit For Your Height, Designed For Your Life

    We aim to empower petite women with beautiful pieces that are easy to wear and maintain. We use high quality breathable fabrics that will take you from day to night in comfort and style.

  • Ethical Slow Fashion

    We believe in creating limited, high-quality pieces with small, ethical manufacturers in Australia and abroad. By producing in small quantities, we aim to minimise waste.

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