
VIV THE LABEL
VIV | noun
An Australian fashion label specialising in the design and creation of timeless, well-crafted clothing for women 5'4 and under. Inspired by the Roman numerals for 5 and 4 (V IV), the brand exclusively designs for petite women. Known for its use of luxurious fabrics, VIV THE LABEL addresses the gap in the market for petite clothing that fits, flatters, and offers both style and comfort.
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Flawless fits designed specifically for petite women (5'4 and under)
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Premium textiles hand selected by Australian founders
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Free delivery on all orders
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Free 14 day returns

OUR VALUES
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Timeless Quality
Our commitment to craftsmanship means we prioritise quality over quantity. Our timeless designs are built to last and will become enduring staples in your wardrobe.
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Fit For Your Height, Designed For Your Life
We aim to empower petite women with beautiful pieces that are easy to wear and maintain. We use high quality breathable fabrics that will take you from day to night in comfort and style.
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Ethical Slow Fashion
We believe in creating limited, high-quality pieces with small, ethical manufacturers in Australia and abroad. By producing in small quantities, we aim to minimise waste.
Let customers speak for us
from 2 reviewsLove this top - deceptively simple, but it’s well made and so versatile!
The square cut and fit is flattering for my shape (wide shoulders and a big bust).
Material feels great against the skin - not flimsy nor too stiff.
Very relieved to find a quality label of wardrobe staples!

This skirt is immediately on high rotation for my wardrobe. Fits true to size, sits smooth over the waist and hips, and no extra hemming needed (I’m 5’3) .
Material feels great and is light to mid-weight - flows well but strong enough to hold my phone in the pocket without dragging down.
Love it and recommended for quality and versatility!
