VIV THE LABEL
VIV | noun
An Australian fashion label specialising in the design and creation of timeless, well-crafted clothing for women 5'4 and under. Inspired by the Roman numerals for 5 and 4 (V IV), the brand exclusively designs for petite women. Known for its use of luxurious fabrics, VIV THE LABEL addresses the gap in the market for petite clothing that fits, flatters, and offers both style and comfort.
As Featured In
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Flawless fits designed specifically for petite women (5'4 and under)
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Premium textiles hand selected by Australian founders
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Free delivery on all orders
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Free 14 day returns
OUR VALUES
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Timeless Quality
We believe in creating petite fashion that lasts. Our commitment to craftsmanship ensures every piece is made with care, prioritising quality over quantity. Designed exclusively for petite women 5’4” and under, our clothing combines refined fabrics with timeless cuts that never go out of style. Each piece is built to endure and become an enduring staple in a petite wardrobe, offering elegance, comfort, and a perfect fit season after season.
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Fit For Your Height, Designed For Your Life
Our aim is to empower petite women with timeless, versatile fashion that’s easy to wear and effortless to maintain. Using only high-quality, breathable fabrics, our pieces move with you—taking you seamlessly from day to night in comfort and style. Each garment is crafted to be a petite wardrobe essential, offering elegance and practicality for every part of your life.
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Ethical Slow Fashion
At VIV THE LABEL, we are committed to ethical petite fashion that honours both craftsmanship and the planet. We create limited, high-quality pieces with trusted manufacturers, ensuring every garment is made with care. By producing in small quantities, we minimise waste while delivering timeless styles tailored for petite women.
Let customers speak for us
I am 150cm tall and usually AU size 4. I purchased size 6 (smallest size) and it fits slightly oversized. The fabric is super soft but can be a little see through and thin. But the design and construction is really nicely done.
Absolutely in love with the Emily Lightweight Knit Top from VIV THE LABEL! The blend of 90% RWS Extra Fine Merino Wool and 10% Cashmere makes it incredibly soft and breathable. It’s perfect for layering or wearing on its own, and the flattering crew neck and sleeve length add a touch of elegance. Plus, it’s machine washable, which is a huge bonus. A versatile and luxurious staple that’s worth every cent.
Obsessed with the Niki Wide Leg Pants from VIV THE LABEL! The fit is so flattering, especially if you’re petite. The linen has a beautiful drape and just the right amount of stretch. Super comfy but still polished — I’ve worn them to brunch, the office, and even out to dinner. Love that they’re Aussie-made too. Total wardrobe staple!
This soft and beautiful cardigan is an essential for any wardrobe and all year round
Beautifuly made and so french chic x
Love this top - deceptively simple, but it’s well made and so versatile!
The square cut and fit is flattering for my shape (wide shoulders and a big bust).
Material feels great against the skin - not flimsy nor too stiff.
Very relieved to find a quality label of wardrobe staples!
This skirt is immediately on high rotation for my wardrobe. Fits true to size, sits smooth over the waist and hips, and no extra hemming needed (I’m 5’3) .
Material feels great and is light to mid-weight - flows well but strong enough to hold my phone in the pocket without dragging down.
Love it and recommended for quality and versatility!
